Digital Marketing Specialist

Are you a digital marketing champion looking for a new challenge in 2021? Well, we need you!

We are looking for a Digital Marketing Specialist to join our rapidly growing team as we expand across Europe. Sensorfact is a sustainability start-up, selected by Techleap’s Rise Program for battling climate change. We have a passionate, entrepreneurial, and international team with high ambitions – and we cannot wait to welcome you!

The Challenge

Our growth so far has come primarily from a successful outbound sales strategy. In 2021, our goal is to accelerate from start-up to scale-up with a comprehensive inbound lead generation program. We are establishing a best-in-class marketing function that is supported by a healthy budget, software & tooling and our management team. As our Digital Marketing Specialist you will be one of the first to join the team and play an essential role in helping us become a market leader. You will be responsible for:

  • Generating demand, optimising conversion and improving our digital performance
  • Planning, managing and executing digital marketing campaigns including web, SEO, SEM and display advertising. This includes, but is not limited to, creating an experimentation roadmap, (dynamic) landing page creation, managing and optimising performance
  • Collaborating with our regional sales teams to support growth in their regions
  • Collaborating with marketing specialists (both internal and external) for design, copy and optimisation projects
  • Adjusting marketing campaigns, budgets, and strategies in response to your own comprehensive data analysis
  • Being accountable for the performance of key metrics including MQL, CAC, CPL, and marketing originated/influenced customers
  • Being a senior role in creating a high-performance marketing machine

What you bring

  • 3+ years’ B2B enterprise or SaaS marketing experience
  • You are tech savvy and strong on lead acquisition and driving conversions
  • A proven track record of successful campaign results
  • Proficiency in paid channels such as Google Ads, Social ads (LinkedIn and Facebook)
  • Proficiency in analysing marketing campaigns using Google Analytics and Hubspot (or similar CRM) to gain insights and facilitate data-driven decisions
  • Excellent English communication skills
  • And most important, your personality! You value energy, positivity, and data-driven decision making
  • Bonus if you have experience with marketing experimentation and/or working in a growth team

What we offer

A fulltime position, competitive salary, pension, lunches, working from home, team activities, training budget – the usual. We work in a forward-thinking start-up culture with an energetic and engaged team, located around the corner of Utrecht Centraal. We’ll provide you with an NS-business card or cover your travel expenses to get there. We know how incredibly important it is to have the right tools. Any hardware or software you need to get your job done: great monitor, the best laptop, standing desk – you’ve got it. Besides that, we will make sure you have time to relax as well by after-work (or during) drinks and socials.

About Sensorfact

Our mission is to reduce energy waste in industrial companies. We do this by making energy saving easy. Therefore, we have developed a plug & play Energy Management System that consists of wireless sensors and a clear online platform. Our algorithms analyse the data and detect potential energy savings. This way we help our customers to reduce their energy bill by 5-10%.

Do you see yourself working at Sensorfact?

Apply now!

At Sensorfact, we want to improve ourselves every day. For our employees, our customers, and the environment. Working at Sensorfact means contributing to a sustainable industry. If you see yourself working in this position, we would love to get in touch. Please include your resume and motivation, and our HR department will be in touch for a (digital) coffee!

Apply

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