Content Marketing Specialist

Content is king. Are you a content king or queen looking for a new challenge in 2021? Well, we need you!

We are looking for a Content Marketing Specialist to join our rapidly growing team as we expand across Europe. Sensorfact is a sustainability start-up, selected by Techleap’s Rise Program for battling climate change. We have a passionate, entrepreneurial and international team with high ambitions – and we cannot wait to welcome you! 

The Challenge

Our growth so far has come primarily from a successful outbound sales strategy. In 2021, our goal is to accelerate from start-up to scale-up with a comprehensive inbound lead generation program. We are establishing a best-in-class marketing function that is supported by a healthy budget, software & tooling and our management team. As our content marketer, you will be one of the first to join the team and play an essential role in helping us become a market leader.

The role:

You will be responsible initially for demand generation through owned and earned channels. Your remit covers:

  • Being accountable for planning, developing and implementing an effective content strategy. 
  • Increase the organic and social traffic and expand our network by increasing the number of social followers. 
  • Carry out audience research by interviewing customers, and collecting customer information from the regional sales teams. 
  • Creating thought leadership pieces (from initial copy development to asset production) such as whitepapers, checklist, insights reports and other tailored marketing assets to keep Sensorfact front-of-mind throughout the sales cycles.
  • Working with the Digital Marketing Specialist to set-up growth marketing campaigns. 
  • Writing, coordinating, copy editing and publishing website content, social posts, and blog articles.
  • Ensure all content is on-brand, consistent in terms of style, qualified and tone of voice, and optimized for search and social promotion.
  • Accountable for the performance of key metrics including the number of subscribers, contacts and Marketing Qualified Leads from organic search and social traffic.
  • Play a senior role in creating a high-performance marketing machine.

What you bring

  • 3+ years’ B2B enterprise or SaaS marketing experience.
  • Excellent at creating insightful written content that resonates with our target audience (design experience is a plus).
  • Search engine optimization (SEO) skills. 
  • Strong organizational skills and attention to detail. 
  • A passion for writing, storytelling and editing
  • Proficient in analysing traffic and performance data using Google Analytics and Hubspot (or similar CRM) to gain insights and facilitate data-driven decisions. 
  • Working in a growth team is a plus. 
  • Near native English writing and communication skills.
  • And most importantly, your personality! You love what you do and you value energy, positivity and creativity.

What we offer

  • A full time position (32-40 hours) in a fast-growing company. 
  • Competitive salary, pension, lunches, working from home or remote, team activities, and training budget
  • A horizontally structured start-up culture with an energetic and engaged team.
  • An office in the centre of Utrecht, a short walk from the central station. We will provide you with an NS-business card or cover your travel expenses to get there. 
  • Any hardware or software you need to get your job done. 

Besides that, we will make sure you have time to relax as well by after-work (or during) drinks and socials.

About Sensorfact

Our mission is to reduce energy waste in industrial companies. We do this by making energy saving easy. Therefore, we have developed a plug & play Energy Management System that consists of wireless sensors and a clear online platform. Our algorithms analyse the data and detect potential energy savings. This way we help our customers to reduce their energy bill by 5-10%.

Do you see yourself working at Sensorfact?

Apply now!

At Sensorfact, we want to improve ourselves every day. For our employees, our customers, and the environment. Working at Sensorfact means contributing to a sustainable industry. If you see yourself working in this position, we would love to get in touch. Please include your resume and motivation, and our HR department will be in touch for a (digital) coffee!


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